Hans Odenthal is department manager at Sioux Technologies.

Opinion

You need to start telling stories

Leestijd: 3 minuten

If you want to know the importance of storytelling in your company, just imagine how the “I have a dream” speech would have come off if it was presented using Powerpoint and bullet lists.

In my previous column, I discussed the importance of slowing down and seeking more context when someone asks you a question. Particularly, if it’s a suggestive one. The opposite is also true. When you ask a question or share information, it’s important to provide sufficient context. The significance of context can’t be overstated, as it plays a critical role in fostering comprehension, empathy and mutual respect between all parties involved.

Often, our communication is limited to reciting facts. For instance, in many Powerpoint presentations, we often rely on bullet points to convey the message. Using a bullet list isn’t necessarily wrong, but neither is it the most effective way if you want to communicate the bigger picture.

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