Yieldstar significantly cheaper

When it acquired engineering firm Mecon in 2015, Norma announced that value engineering was its business strategy. Production, manufacturability and cost now form the tier-one supplier’s core expertise. ‘We work very closely with our customers on engineering,’ says Norma’s CEO, Frank Biemans. ‘That enables them to better concentrate on their core business, while Norma focuses on manufacturability and cost. Everyone in the supply chain benefits from value engineering.’

In value engineering, a multidisciplinary team improves a product’s value by systematically analyzing all its features and deploying creative design techniques. By adding features, increasing performance or lowering costs, a product can be made to better meet customer needs.