Smart industry – what’s in it for me?

In publications about smart industry, on social media like Linkedin and on company blogs, we see a lot of technology descriptions, solutions that worked in one place (success stories) and bright outlooks to the future. What we don’t see – perhaps because it doesn’t fit the sales narrative – is the manufacturers’ side: how do they perceive things?

With Shinchoku, we try to take a different view, but as you can see by my earlier writings, we also get carried away by the solution we think we have. That’s fine. It gives a drive to the people working on the solution, but it doesn’t necessarily sell. To sell, we need to show the customer that after the initial investment in smart industry, they actually gain something. Show them that there’s a return on investment, that it’s not just a technology push.