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Interview
Lessons in Web 2.0 for the embedded industry
Leestijd: 8 minuten
Successful web companies like Google and Amazon conduct non-stop experiments with their customers and know exactly what they do and don’t want. Based on that, they roll out new features at the drop of a hat. The embedded industry could learn a thing or two from that, says professor of software engineering Jan Bosch. As the director of the Software Center in Sweden, he works with the business community to discover how European industry can embrace the development speed so crucial to modern innovation.
Jan Bosch is worried about Europe. Left and right, economies more agile at changing gears, anticipating trends and responding to customers’ needs are leaving us in the dust. Exceptions notwithstanding, companies from the Old Continent are struggling to compete on the modern stage.
Examples of this agility are plentiful: web companies such as Google, Facebook and Amazon have been able to grow by continually launching, testing and refining new features. Bosch points to Google’s famous Forty Shades experiment: the company tested dozens of shades of blue on its visitors to pick the colour for its search engine links. One of them resulted in significantly more clicks.
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