‘Dutch way of working’ will be challenged by the age of integration

When Wilhelm Claussen told his brother ten years ago that he was going to ramp up a manufacturing site in the Netherlands, he got laughed in his face. At that time, his brother ran a factory for building specialty machines in Germany, employing several hundred. His advice was: never manufacture in the Netherlands; you’ll only get individual parts made by individuals and sometimes they may even work.

“The general perception of Germans being more process oriented and disciplined and the Dutch being more chaotic and more creative has some truth in it,” Claussen admits when asked about the impact of cultural differences in projects. “I always appreciate working with Dutch people. They’re more daring, more inclined to look for opportunities, rather than coming up with reasons why something can’t work.”