Jan Bosch is a research center director, professor, consultant and angel investor in startups. You can contact him at jan@janbosch.com.

Opinion

Boost your digitalization: data-driven ways of working

Leestijd: 4 minuten

There’s more data in the world than ever before. According to some sources, the world stores over 50 zettabytes of data. A zettabyte is 2 to the power of 70, or one billion terabytes. So, one would assume that the entire world has moved to data-driven ways of working.

As we all know, this is far from the truth. The vast majority of decisions in the world are based on opinions, potentially outdated beliefs, expired experiences and politics. In many cases, data is used as a mechanism to reinforce the points one is looking to make to convince others and there’s little interest in starting from the beginner’s mind as advocated in Zen.

Although it’s easy to blame ill-intended leaders, the fact is that humans are simply wired to take mental shortcuts as a resource efficiency strategy. Much of our survival over the millennia depended on taking immediate, almost instinctive action in response to threats. Those deeply ingrained behaviors are as much present in modern humans as they were on the African savanna. Anyone who has been in a contentious meeting where things turned from factual to personal has seen evidence of that behavior and experienced it first-hand.

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